Hot Tips to Help You Plan for a Successful Event

Hot Tips to Help You Plan for a Successful Event

No doubt when you begin to plan for that big event you want everything to run as smoothly as possible – and this is best achieved by engaging the services of an experienced event management business where experience, detail management, and design ideas combine to...
Services You Should Include In Your Strategic Marketing Plan

Services You Should Include In Your Strategic Marketing Plan

If reaching your target market has become a challenge, it is a sign that you should get in touch with a reputable company offering strategic marketing services in Cork. Their experts will help your business to get proper exposure and increase your sales. There are...
Why is Marketing Essential for Modern Businesses?

Why is Marketing Essential for Modern Businesses?

Experienced business managers know that effective Marketing is key to their business successes. If you want your products to cut through the clutter and to leave a lasting impression in the minds of potential customers, then implementing the services of an experienced...
There is more to the Four P’s than having a Digital spend!

There is more to the Four P’s than having a Digital spend!

Is it only me, or do you too feel that the approach to marketing these days has become too focused on digital marketing in itself and ignoring, or at least forgetting, about the other fundamentals of an effective marketing strategy, namely the Four (or 7) P’s? I come...

WE’VE LAUNCHED OUR NEW WEBSITE – HOPE YOU LIKE IT!

Lockdown might not be good for too much, especially over the winter, but it has given us some time and space to work on a new website for our business and to show you all what services we offer. Each section has an explainer video included that goes in to some detail...

THOUGHTS ON THE POST DIGITAL ERA!

I was listening to a Alan Hart marketing podcast recently when in a discussion with Amy Fuller, Chief Marketing Officer with Accenture Worldwide Amy mentioned the term “post digital” and suggested that digital interactions are now functional business activities, and...

It’s Not ALL About Social, You Know!

As a communications professional I, like many of my colleagues, have been working hard in recent year on behalf of clients who seek out our advice and services in the area of communications. It has struck me, however, that there seems to be an ever increasing focus by...

Marketing for Success in 2017

The one question clients keep asking is what will be different in the area of Marketing for 2017. We all know that the world moves on and that the technological changes are, if anything, gathering pace as we head towards an era of Artificial Intelligence, Virtual...

Google Launches “Google Allo” – A Smart Assistant App

Here’s a video that will give you an idea of the features included with Google Allo which is intended to be their answer to Siri, the popular Apple App. Allo is available as a messaging app on both Android and iOS, and it includes an integrated “Google...

Facebook To Put Maps in Ads to Allow It Measure Store Visits

It seems that Facebook is continuing to do battle with Google in their quest to offer the ultimate customer shopping experience. This latest strategy is focused on encouraging shoppers to visit traditional stores (brick & mortar) so that Facebook itself can be the...
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