Both businesses and marketers understand the importance of SEO. Search Engine Optimisation or SEO doesn’t deliver prominent results all the time. You may not notice a positive outcome despite working on a set of keywords for months. Also, you might not observe a change after improving the speed, architecture and internal linking of the website. This is why top-rated and responsible SEO services never make false promises or commitments to clients that they will observe a noticeable result within a short span of time.

In this blog, we will help you to understand the core factors affecting the on-page SEO of a brand. But first, let’s get a quick idea of what on-page SEO is all about.

What is on-page SEO?

On-page SEO relates to all the activities related to internal linking and site speed. You should focus on its two integral parts, including prominence and density. All SEO activities focus on optimising a website using good content and other elements like images, good URLs, keywords, and titles. Some of the most crucial on-page SEO factors are discussed below.

Web page content

The content posted on your website’s web pages should give a clear answer to the users’ queries. Also, all web content must be linkable to optimise the website’s search engine visibility.


It’s also important to ensure that the category service of a website is showcased in its respective URL.

Title tag

This is another vital factor of on-page SEO that must be considered. Title tag is basically an HTML element specifying the web page’s title, which is shown as one part of the search snippet in SERPs (Search Engine Result Pages).

Proper formatting

The web pages must also have a correct format, including a heading (H1) and subheadings. The subheadings are mostly used to indicate the beginning of a new paragraph, in the form of a statement or question. Also, you need to ensure that the paragraphs are divided and are not too long. The font should be readable, and you can use bold and/or italicised text as and when required.

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Working with a reputed SEO service provider can greatly help you to develop and implement a highly rewarding SEO campaign while covering both the on-page SEO and off-page SEO elements. We at Lougheed Marketing & Communications have earned a commendable reputation in delivering an array of marketing solutions to businesses across varied industries. Want to know more about our services? Please contact us today.  

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