There is more to the Four P’s than having a Digital spend!

There is more to the Four P’s than having a Digital spend!

Is it only me, or do you too feel that the approach to marketing these days has become too focused on digital marketing in itself and ignoring, or at least forgetting, about the other fundamentals of an effective marketing strategy, namely the Four (or 7) P’s? I come...

WE’VE LAUNCHED OUR NEW WEBSITE – HOPE YOU LIKE IT!

Lockdown might not be good for too much, especially over the winter, but it has given us some time and space to work on a new website for our business and to show you all what services we offer. Each section has an explainer video included that goes in to some detail...

THOUGHTS ON THE POST DIGITAL ERA!

I was listening to a Alan Hart marketing podcast recently when in a discussion with Amy Fuller, Chief Marketing Officer with Accenture Worldwide Amy mentioned the term “post digital” and suggested that digital interactions are now functional business activities, and...

It’s Not ALL About Social, You Know!

As a communications professional I, like many of my colleagues, have been working hard in recent year on behalf of clients who seek out our advice and services in the area of communications. It has struck me, however, that there seems to be an ever increasing focus by...

Marketing for Success in 2017

The one question clients keep asking is what will be different in the area of Marketing for 2017. We all know that the world moves on and that the technological changes are, if anything, gathering pace as we head towards an era of Artificial Intelligence, Virtual...