To quote the famous Chinese man Lao-tzu “the longest journey begins with a single step”, and so it is for Lougheed Marketing Communications and Events this week as we start our new business in the ever evolving and exciting world of marketing and communications. Those...
Is it only me, or do you too feel that the approach to marketing these days has become too focused on digital marketing in itself and ignoring, or at least forgetting, about the other fundamentals of an effective marketing strategy, namely the Four (or 7) P’s? I come...
Lockdown might not be good for too much, especially over the winter, but it has given us some time and space to work on a new website for our business and to show you all what services we offer. Each section has an explainer video included that goes in to some detail...
I was listening to a Alan Hart marketing podcast recently when in a discussion with Amy Fuller, Chief Marketing Officer with Accenture Worldwide Amy mentioned the term “post digital” and suggested that digital interactions are now functional business activities, and...
As a communications professional I, like many of my colleagues, have been working hard in recent year on behalf of clients who seek out our advice and services in the area of communications. It has struck me, however, that there seems to be an ever increasing focus by...
The one question clients keep asking is what will be different in the area of Marketing for 2017. We all know that the world moves on and that the technological changes are, if anything, gathering pace as we head towards an era of Artificial Intelligence, Virtual...
Here’s a video that will give you an idea of the features included with Google Allo which is intended to be their answer to Siri, the popular Apple App. Allo is available as a messaging app on both Android and iOS, and it includes an integrated “Google...
It seems that Facebook is continuing to do battle with Google in their quest to offer the ultimate customer shopping experience. This latest strategy is focused on encouraging shoppers to visit traditional stores (brick & mortar) so that Facebook itself can be the...
In today’s changing business landscape it is no longer efficient, or profitable, to adopt a one-size-fits-all approach when it comes to marketing. Market Segmentation is key to understanding your current and potential customers – but first you’ve got to decide on the...
Those of you who have been keeping up with developments in online marketing you’ll know that it has never been easier to send out an e-zine to your customer database. However, there are pitfalls that you should be aware of that may be damaging to your business...
As we all settle back after the Christmas and New Year break many old and new businesses will be making decisions on how to spend their advertising budget, or indeed how to maximise the returns from a limited budget. These decisions are compounded by the myriad of...
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