Welcome To Lougheed.ie

Welcome To Lougheed.ie

To quote the famous Chinese man Lao-tzu “the longest journey begins with a single step”, and so it is for Lougheed Marketing Communications and Events this week as we start our new business in the ever evolving and exciting world of marketing and communications. Those...
Covid-19 and Irish Businesses

Covid-19 and Irish Businesses

Covid-19 and the various lockdowns have had an enormous impact on many businesses and by extension on the lives of those who work for businesses that have been impacted including hospitality, retail, entertainment, events and many more. Many businesses have not...

Summer Madness – Free Marketing Advice Sessions

It is truly the Silly Season in these parts, but that doesn’t stop entrepreneurs and business minded people planning to start a new business, or taking the time to plan on how best to grow and develop a business in the short term. We know what this is like...
Hot Tips to Help You Plan for a Successful Event

Hot Tips to Help You Plan for a Successful Event

No doubt when you begin to plan for that big event you want everything to run as smoothly as possible – and this is best achieved by engaging the services of an experienced event management business where experience, detail management, and design ideas combine to...
Services You Should Include In Your Strategic Marketing Plan

Services You Should Include In Your Strategic Marketing Plan

If reaching your target market has become a challenge, it is a sign that you should get in touch with a reputable company offering strategic marketing services in Cork. Their experts will help your business to get proper exposure and increase your sales. There are...
Why is Marketing Essential for Modern Businesses?

Why is Marketing Essential for Modern Businesses?

Experienced business managers know that effective Marketing is key to their business successes. If you want your products to cut through the clutter and to leave a lasting impression in the minds of potential customers, then implementing the services of an experienced...
There is more to the Four P’s than having a Digital spend!

There is more to the Four P’s than having a Digital spend!

Is it only me, or do you too feel that the approach to marketing these days has become too focused on digital marketing in itself and ignoring, or at least forgetting, about the other fundamentals of an effective marketing strategy, namely the Four (or 7) P’s? I come...

WE’VE LAUNCHED OUR NEW WEBSITE – HOPE YOU LIKE IT!

Lockdown might not be good for too much, especially over the winter, but it has given us some time and space to work on a new website for our business and to show you all what services we offer. Each section has an explainer video included that goes in to some detail...

THOUGHTS ON THE POST DIGITAL ERA!

I was listening to a Alan Hart marketing podcast recently when in a discussion with Amy Fuller, Chief Marketing Officer with Accenture Worldwide Amy mentioned the term “post digital” and suggested that digital interactions are now functional business activities, and...

It’s Not ALL About Social, You Know!

As a communications professional I, like many of my colleagues, have been working hard in recent year on behalf of clients who seek out our advice and services in the area of communications. It has struck me, however, that there seems to be an ever increasing focus by...

Marketing for Success in 2017

The one question clients keep asking is what will be different in the area of Marketing for 2017. We all know that the world moves on and that the technological changes are, if anything, gathering pace as we head towards an era of Artificial Intelligence, Virtual...