by Ray | Mar 30, 2016 | News
In today’s changing business landscape it is no longer efficient, or profitable, to adopt a one-size-fits-all approach when it comes to marketing. Market Segmentation is key to understanding your current and potential customers – but first you’ve got to decide on the...
by Ray | Feb 10, 2016 | News
Those of you who have been keeping up with developments in online marketing you’ll know that it has never been easier to send out an e-zine to your customer database. However, there are pitfalls that you should be aware of that may be damaging to your business...
by Ray | Jan 7, 2016 | Advertising
As we all settle back after the Christmas and New Year break many old and new businesses will be making decisions on how to spend their advertising budget, or indeed how to maximise the returns from a limited budget. These decisions are compounded by the myriad of...
by Ray | Dec 15, 2015 | News
In this morning’s papers we note a proposal by EU lawmakers to block teenagers, Under 16, from setting up Social Media and E-mail accounts. Whilst understanding the thinking behind this, I feel it is a bad idea, simply because it will be unenforceable in...
