To quote the famous Chinese man Lao-tzu “the longest journey begins with a single step”, and so it is for Lougheed Marketing Communications and Events this week as we start our new business in the ever evolving and exciting world of marketing and communications.

Those who know me will know that I’ve worked for many years in the media, and it’s fascinating to reflect on the enormous changes that have taken place in recent years, and indeed which will continue into the future – a future promising wonderful developments such as virtual reality; holographs; nano technology; quantum computing and so much more, but all tempered with a note of caution as to where people will find sustainable work in the future?

My initial training as a Compositor back in the ‘80’s gave me the opportunity to work with hot metal – a form of page composition that had remained virtually unchanged for more than 100 years.

In the years since then we’ve seen the first desktop computers; Apple Macs; laptops, i-pods; mobile devices; pads, and just recently wearable technology in the form of smart watches (no doubt we’ll all hear and read plenty more about these as they’re rolled out into the mainstream.

Coupled with these tech changes has been the proliferation of social media which has benefitted from the introduction of pads and more recently, mobile smart phones.

To underline how Social Media has grown recent research confirms that today (1st quarter of 2015) Facebook has 1.44 billion monthly active users worldwide; while Twitter has 302 million active monthly users.

These are numbers, and potential customers, that have never before been accessible in such a direct manner, and in such numbers, in the history of mankind.

So, as a marketing and communications business we are really excited about being part of this world, and knowing that with our experience and skill-sets we are ideally placed to help your business to maximise its offering within the new online environment, while of course continuing to focus also on the traditional marketing place, and marketing techniques, which will continue to impact on businesses who are focused on satisfying their customers’ needs.

We are pleased to offer a range of services across the Marketing, Communications and Event Management spectrum which incorporate traditional methodologies and a complete digital marketing and social media offering which will enable our clients to maximise their customer interactions and most importantly to positively impact the bottom line.

Check out our website for further information on the services we office, or feel free to contact us at any time for a free, no obligation consultation.

Starting today let’s begin a journey together that will be interesting, cutting edge, focused, rewarding and successful for all.

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