Marketing is a key part of every business today. No matter how big or small your business or brand is, without effective marketing it will be extremely difficult to achieve your goals and targets. Good businesses plan their marketing strategies based on carefully thought out business goals. These plans must be designed and implemented specifically for your business, industry, location and target audiences. However, to ensure you do indeed reach or surpass those goals you will benefit from the support of marketing professionals who will help guide your business on a day-to-day basis. 

In this way, the work of professional strategic marketing experts is particularly useful when setting and implementing your marketing goals and plans. 

What is Strategic Marketing?

When your business has clearly thought out and documented strategies over a defined period of time that are designed to promote your brand to key target customers and audiences it is called strategic marketing. This is somewhat different from traditional day-to-day activities. In this case, they implement strategic marketing techniques designed to compliment their unique brand reputation, ROI goals and their target audiences.

Throughout this entire process, strategic marketing experts work with the regular marketing team in a company to agree, set and measure strategies and actions designed to help a business to achieve their stated business goals.

Types Of Marketing Strategies

Essentially, There are four types of marketing strategies that companies will follow in order to achieve their promotional goals.

Cause Marketing: This strategy links a company’s products or services to a social issue or cause.

Relationship Marketing: This strategy focuses on the satisfaction and retention of customers about your products or services and is designed to build and nurture stronger customer relationships.

Scarcity Marketing: This is all about creating a perception of a shortage of a particular product that entices customers to purchase a product as a matter of urgency before stocks become unavailable. 

Undercover Marketing: This is a technique where target customers are not aware of the fact that they are being marketed to in order to encourage purchase of a certain product or service.

Why Do You Need Experts?

Strategic Marketing experts work with your core marketing team to evaluate your current marketing plans. They have extensive knowledge regarding the various strategy options and can help choose the right one for your business that will compliment your business goals and ROI metrics. 

They provide you with smart, relevant, practical, effective and modern solutions to help you achieve your marketing goals, to achieve higher positions in your respective industry and to reach your annual sales goals.

Lougheed Marketing is an experienced marketing and communications business that provides comprehensive solutions for all business types in the areas of strategic marketing planning. Please get in touch with us if you would like to know more about our marketing services.

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